Radiantly fair skin is always in
Makeup trends come and go, but whatever the season, radiantly fair skin is always in. Here’s how to achieve the glow:
Beauty experts often say that the best makeup won’t make much difference if you have dull, uneven skin. While makeup can give the illusion of fair, luminous skin, proper skin care should be your top priority. If you were born with great skin, consider yourself fortunate. But for those who strive for fair, luminous skin, help is on the way.
The causes of skin darkening:
Your skin color depends on the number, size, type, shade and distribution of melanin in your skin. However, exposure to daytime elements, particularly the sun’s harmful UVA and UVB rays, can stimulate the production of melanin, leading to uneven skin and further skin darkening. At night, free radicals in the environment such as pollution, air conditioning and fluorescent light can dull and darken the skin as well.
“Whitening vs Brightening”
While whitening products lighten and even out your skin tone, brightening products bring out the skin’s radiance. Pond’s Double White Day and Night system now combines the two benefits. It lightens the skin, especially the dark spots and blemishes. At the same time, it exfoliates dead skin cells that make the skin look dull.
How it works:
Whitens during the day. It whitens the skin in two ways:
- From within: Vitamin B3 controls the dispersion of melanin so your skin is fairer and more even.
- On the outside: SPF 17 protects you skin against UVA/UVB rays which darken the skin
Brightens at night. It brightens the skin by removing dullness caused by dead skin cells. AHA helps exfoliate dull, dead skin cells to make your skin more radiant.
- Moisturization. Packed with ingredients such as Alpha-Hydroxy Acids, Collagen, Vitamins B3, A, E and SPF 17, these work day and night to moisturize the skin, speed up skin exfoliation, control melanin dispersion and protect your skin from the sun’s damaging rays.
- Special care. Used twice a week, concentrated Vitamin B3 and AHA lighten the skin and dark spots intensively, as well as accelerate the removal of dull, dead skin cells. An intensive eye treatment helps lighten those dreaded dark circles. Alpha-Hydroxy Acids gently exfoliate the thin skin around the eyes, while a patented NMF promotes skin circulation and controls melanin dispersion around the eyes.